Aldi is facing legal action from small businesses over knock-off products

ALDI has come under fire from family-run businesses which claims the retailer is ripping-off its goods.
The budget supermarket is known for its look-a-like products but now producers are fighting back and threatening legal action.
Posh yogurt makers The Collective feel that Aldi has ripped-off their goods
If they are successful then it could have a big impact on the types of own label food thats stocked in discounters like Aldi, Lidl and Poundland, who use this marketing tactic on their own goods.
The latest to accuse the retailer of duping their luxury products is posh dairy brand The Collective.
They claim that Aldis new luxury Moo! Gourmet Yoghurt is too similar to their Gourmet live yogurt and it even comes in the same flavours including fudge.
The tubs of dairy are a similar size too and both feature unmixed flavour and yogurt, which gives the food an interesting cow patch look.
The owner of Heck sausages asked Aldi to stop selling the knock-off sausages
Their entire Easter chocolate range looked almost identical to more luxurious ones from Cadbury and Lindt
Amelia Harvey, 38, from The Collective said: Weve always been up for healthy competition, but were confused why a successful brand like Aldi doesnt market these ranges under their strong own label brand, rather than deliberately imitating others and causing confusion amongst shoppers.
Theyre also in in talks with other frustrated small producers and threatening to take legal action, like Heck.
Ice cream packets look similar too and customers could be easily confused
Could you spot the difference between these gin bottles?
Sausage boss Andrew Keeble, 58, branded the German retailer a parasite after it launched a range of almost identical chicken chipolatas.
Aldis Ashfield Farm sausages were even branded in a black tray with an orange sleeve, and white and red lettering.
The font is pretty similar too, both in block capitals with a drop shadow to the left.
He told The Sun: Our customers kept getting in touch to say that Aldi is ripping-off our products and theyre not the same products.
Aldis Specially Selected Read Meals were inspired by Charlie Bighams
The budget retailers Coco Loco coconut oil looks similar to Vita Cocos one
For example their sausages contain more fat, which is deceiving for our health and fitness following.
We do a lot of charity work like raising awareness of testicular cancer and its not fair they such a big business is riding off our good work.
Andrew contacted the retailer to politely ask them to stop selling the knock-off sausages but was instead handed a threatening legal letter.
He added: Im not just a grumpy Yorkshire man kicking up a fuss about this, there are many businesses who feel this way.
I thought theyd be sympathetic to family-run businesses like ours but theyre not at all.
Crackers also have similar packaging in the budget supermarket
Aldi has been accused of launching identical ranges to high street products
Discounters often copy marketing for their own brands to getshoppers to choose the cheaper version over the branded ones.
Its part of the reason behind the success of discounters like Aldi and Lidl, which is causing bigger retailers like Tesco to rethink their value branding.
In 2014, Aldi was slapped with a temporary injunction by Saucy Fish Co owner Icelandic Seachill for its Saucy Salmon Fish range.
But that hasnt put them off because the budget supermarket launched a line of Specially Selected ready meals which was inspired by posher Charlie Bigham ones and come in the same flavours like macaroni cheese and pancetta.

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Write yourself a list Only buy items that you need. If it isnt on your list, dont put it in the trolley
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The discounter is even selling its own Coco Loco coconut oil that looks suspiciously similar to the more expensive Vita Coco tubs.
Plus their entire Easter chocolate range looked almost identical to more luxurious ones from Cadbury and Lindt.
Can you brew these cider bottles apart?

Can our taste testers tell the difference between Aldi and Lidl lookalike products compared to original sweets and snacks they aim to copy?
A spokesperson for Aldi told The Sun that they package their own-brand goods in a way thats easily recognisable and use industry standard colouring.
An Aldi spokesperson said: We go to great lengths to ensure that we adhere to strict copyright guidelines.
Shoppers come to Aldi specifically to buy our exclusive own-label brands.
These brands are part of our unique proposition and a key reason why we are the UKs fastest-growing supermarket. We have not had any complaints from customers who feel they have been misled.



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But just because products look the same, doesnt mean that they taste the same as our Bargain Hunter found out.
One of the reason bigger brands dont tend to kick off at the retailers copycats could be because they actually produce the knock-off products too.
Own brand Hula Hoops at Aldi look and taste just like the original ones because they are made by the same firm.
Retailers can get in real trouble if theyre caught doing it.Poundland were forced to pull their Toblerone copycat Twin Peaks barsafter chocolatiers Mondelez launched a legal battle against them.

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